Pinging is more powerful than you think

If you’ve got an XML sitemap for your website, you can alert the search engines to updates by typing a specially formatted URL into your browser.

Bing is Microsoft’s newly branded and revamped search engine that is gaining popularity and market share every day since its recent launch. It’s well known that Bing takes a long time to initially index a website, so ping their service when you launch a website and every time you update content.

You can manually ping Bing by entering the above url in a web browser and pressing enter. I prefer to automate this process, by entering the url into a ping list in WordPress. WordPress will then automatically ping Bing each time I update or submit a new post.

Google is the dominant search engine, and you will want to inform when something new or changes appears on your site.

The ping url is http://www.google.com/webmasters/sitemaps/ping?sitemap=http://www.example.com/sitemap-file.xml, in my case it would be http://www.google.com/webmasters/sitemaps/ping?sitemap=http://www.bluefalconmarketing.com/sitemap.xml

Again, you can manually visit this url to ping Google, or add the url to an automated pinging service if this is supported by your website development platform.

Yahoo’s ping service lets you notify them anytime your site changes so their index can be updated quicker. Their ping url is http://search.yahooapis.com/SiteExplorerService/V1/updateNotification?appid=YahooDemo&url=http://www.domain.com/sitemap.xml, in my case this would be http://search.yahooapis.com/SiteExplorerService/V1/updateNotification?appid=YahooDemo&url=http://www.bluefalconmarketing/sitemap.xml

You can automatically submit your updated site map using a pinging service or manually entering the above url.

PBN Content Marketing Strategies

Content is king when it comes to PBN marketing. So how do you create B2B content that sells? Use these strategies to give your business marketing efforts a boost.

1. Use A Great Headline

A captivating headline will do the heavy lifting in driving eyeballs to your content. It is the first thing a prospect sees and decides whether to continue reading. Also, placing a company name in there will give a nice brand name boost in the search engines.

It has a big impact on whether your content will go viral. It affects how many links, readers, and prospects you attract. It should be SEO & PBN optimized if you are distributing your content online.

Creating good content takes time so don’t throw away your effort by writing a poor headline. Do yourself a favor and learn how to create great headlines. It takes some time and thought, and is well worth the effort.

2. Make It Easy to Scan

Your audience will not read your content word for word. They will quickly scan your content for the information they are looking for, especially on the internet.

Make your content scannable by keeping sentences short and to the point. Keep paragraphs short. Use informative visual graphics. Break up content with heading and subheadings. Make sure there is lots of whitespace. Write in the active voice.

The easier your content is to scan, the more likely it will be read and shared by your readers.

3. A Call To Action

Your content should tell the reader what to do next. This is a call to action. Make it visually stand out to grab the reader’s attention by using contrasting colours.

A good call to action will provide compelling reasons for the reader to click it. Answer the question ‘why should I take the action you want me to?’

Selling to customers through content marketing is a process. Strong calls to action will drive your prospects along the sales funnel quicker. Check out how to write effective calls to action.

4. Solve A Business Problem

Deliver value in your marketing content by answering a specific business need. Answer a question, solve a problem, present market research, or cover industry news to draw in prospects.

PBN content is all about understanding your customers and providing them with information they find useful. You will close more sales if you can consistently deliver on this premise.

To get an idea of what your prospects look for in the sales process you should talk to existing customers, keep up to date on industry trends, and learn from the content strategies of your biggest competitors.

5. Make It Easy to Share

Always look to maximize the distribution and reach of your marketing content. Good writing that fills an information gap will naturally get shared on the web.

Make it easy as possible for your readers by including social media share buttons – Twitter, LinkedIn, Facebook, and email are the most effective online channels.

5 Essential Tips For SEO

I recently began using Twitter as a core strategy for my website, and to be honest it has blown me away. I was not expecting it to be so much fun, useful, and effective. So much so that I’ve decided to blog about it on my fourth post.

It’s potential for SEO, especially in driving targeted traffic and inbound links is huge. However, it can also be a time waster and productivity killer if you are not careful.

How do you ensure that every hour you spend on Twitter is the best use of your time for optimization efforts? Here are 5 important tips every marketer should be aware of:

1) Define Goals and Objectives

Ask yourself: Why am I using Twitter? Your goals should be measurable, specific, and have a time frame. They can include both quantitative and qualitative objectives. Here are some examples:

Obtain 200 followers who practice internet marketing within 1 week Personally meet and network with 30 SEO practitioners in Toronto this summer Drive 3000 new website visits from Twitter this month, convert 3% of them into subscribers of my e-newsletter

Goals will help you focus your time and efforts on what you want to achieve out of Twitter.

2) Create A Targeted Twitter Profile

The more specific and unique your Twitter identity is, the better. Focus on a targeted niche, and communicate your value to potential followers. Some good questions to ask yourself and include in your profile are:

What is different about me than everyone else in my field, why am I unique? Why am I interesting, why should people care about me? Why is my specialty, what do I do better than anyone else?

Communicate very clearly and concisely what you have to offer, and your value proposition. Creating multiple Twitter profiles, each focusing on a certain aspect or topic is a useful strategy. This avoids making your identity too general, and is especially useful if you would like to use Twitter both for family/friends, and business.

Bottom line: Be specific, communicate value!

3) Quality over Quantity

Not every follower is valuable to me. Repeat. Not every follower is valuable to me.

Do not to get carried away simply trying to get as many followers as you can. Instead focus on getting as many quality followers as you can. The quality of followers depends on how relevant they are to your Twitter identity. You can find this out by reading their profile, their tweets, who they follow, and who follows them.

I would rather have 100 followers who practice internet marketing (my field), than 10,000 followers with general interests not related to my field (cooking, yoga, weight loss, etc…).

Similarly, try to only follow people that are have a lot in common with your twitter identity. If you are an SEO, do not follow someone who is focused on spirituality for example, this dilutes your brand.

Bottom line: Focus your efforts on attracting relevant followers! 4) Setup A Work Schedule

Once you have established your goals and identity, setup a schedule to accomplish specific tasks that help you meet your goals. For example, set 30 minutes throughout the day to tweet message. Or set 1 hour per day aside to add targeted visitors.

Breaking goals down into specific tasks and times will help you stay focused, and maximize your productivity on Twitter.

5) Measure Your Success, Optimize Your Efforts. You’ve setup your SEO goals for Twitter, and are working hard to achieve them. The question to always ask yourself is: how am I doing?

Without measuring your performance, you will never know if you are successful or not. Some metrics like the number of followers and who you are following appear right in Twitter.

But what about how many people Twitter refers to your website or campaign? How do visitors referred by Twitter behave on your website, how long do they stay, do they convert?

To learn about the behavior of your Twitter visitors, you need to use Website Analytics. Website analytics lets you segment your website visitor traffic, and isolate the reports to only show visitors from Twitter. Analyze whether Twitter visitors are meeting your goals, and optimize the site based on your performance. If you don’t already use Website Analytics, I recommend Google Analytics to get you started, it’s free and easy to learn. It’s also what I use!